SEO Articles

SEO Articles

Expert Insights, Proven Strategies, and Practical Tips and Tricks from an Award-Winning SEO Consultant

What is Generative Engine Optimization (GEO)?

16 min read

What is generative engine optimization? Generative Engine Optimisation, or GEO, is about getting your content included in AI-generated answers, not...

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ChatGPT Optimization (A No-Nonsense Guide)

5 min read

Optimising your website for ChatGPT and other AI-driven search tools is becoming increasingly important as these technologies reshape how users...

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What is SEO and how does it work?

38 min read

If you’re a business owner, search engines are like a busy street where you want your shop (website) to be....

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EEAT Checklist 2025 (+ Free Template)

8 min read

Read this article to stay ahead in SEO because it explores the evolving E-E-A-T criteria, essential for Google’s ranking and...

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Entity SEO: Using Entities & Entity Based Search

16 min read

The TLDR on Entity-Based SEO Since Google’s blog post in 2012, titled “Things, Not Strings”, a new type of SEO...

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A Day in the Life of an SEO Specialist: What It’s Like?

12 min read

If you’re thinking about getting into SEO or are just wondering what an SEO does all day, what you think...

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What to do after keyword research?

9 min read

Keyword research is the foundation of SEO. By targeting the right keywords, you can reach your customers right when you...

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Developing an Enterprise SEO Strategy

6 min read

The Importance of Enterprise SEO for High-Volume Websites With 53% of all site traffic coming from organic search, SEO plays...

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Is SEO a Good Career?

8 min read

Is SEO a Good Career for the Future? If you’ve been reading the news lately, it seems like everyone is...

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What is Dwell Time?

9 min read

Here’s a scary stat: 55% of visitors spend less than 15 seconds on a page. If you have a business...

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How to Pump Your Organic CTR

10 min read

So, what’s the difference between high-performing SEO campaigns and the rest? It’s not just about rankings anymore – it’s about...

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UX and SEO: Striking Balance for Rankings

12 min read

SEO and UX are both essential in shaping a successful website. While SEO boosts a site’s visibility in search results,...

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