What is Cloud Stacking SEO?

Written by Lawrence Hitches

5 min read
Posted 18 October 2024

Cloud stacking SEO offers a unique way to boost your site’s visibility by hosting content on trusted platforms like Amazon S3, Microsoft Azure, and Google Cloud. This approach helps increase authority and drive more organic traffic. Let’s explore how cloud stacking works and how it can enhance your online presence.

In This Article

Cloud stacking SEO involves hosting content on established platforms like Amazon S3, Microsoft Azure, and Google Cloud to improve search visibility.

This approach builds links from trusted cloud domains, which carry more authority than newly created sites, helping websites gain stronger search rankings.


Benefits of Cloud Stacking SEO

Cloud stacking offers an effective way to increase online visibility.

By creating and linking multiple cloud-based pages to a main website, this strategy broadens reach and attracts more organic traffic.

Greater visibility translates into higher potential for conversions and growth.

Using a network of cloud-based properties strengthens your digital presence.

Search engines interpret these connections as signals of authority and relevance, leading to higher rankings for target keywords and phrases.

As rankings improve, organic traffic often follows, creating opportunities for business growth.

In contrast, traditional SEO often depends on backlinks from a narrower range of sources, which may increase vulnerability to search engine algorithm changes.

Cloud stacking reduces this risk by adding links from diverse platforms, building a stable SEO foundation.


Steps to Get Started with Cloud Stacking SEO

  1. Begin with Amazon S3. Create an account and set up your first bucket, which serves as your main storage folder.
  2. Start with a simple HTML template to get your content live on Amazon S3. This method combines the control of direct web development with the advantages of cloud hosting, which includes Amazon’s trusted domain.
  3. Next, add a link within your HTML file that points to your main website. This establishes a connection from the cloud-hosted page back to your primary domain.
  4. Upload the HTML file to your Amazon S3 bucket to make it accessible on the web. Continue creating and uploading additional HTML pages to build your cloud presence.
    • For advanced users, explore options with Microsoft Azure or Google Cloud to expand your reach further.

Each page you upload to these platforms adds to your online visibility. Amazon S3, in particular, is known for its reliable setup and ease of use, which makes it a popular choice for SEO professionals. To begin, visit Amazon S3’s free tier page to set up an account.

The free tier often covers essential services, keeping initial costs low for users.


Building Cloud-Based Websites for SEO

Creating cloud-hosted HTML pages differs from typical link-building strategies by involving the creation of actual web pages.

Use a basic HTML editor like Sublime Text to write and edit your code.

Templates can simplify design, and many free options are available online.

Once you download a template, customize it with your text, links, and style preferences.

This approach returns to web development fundamentals, giving you more control over design and structure than platforms like WordPress.

Having this level of control can be helpful in SEO, where customizations can enhance search engine friendliness.


Why Domain Authority Matters in Cloud Stacking

Uploading content to Amazon S3 gives each HTML page a unique URL that includes “amazonaws.com,” a reputable domain.

This association with a well-regarded domain can add authority and trustworthiness to your hosted content.

SEO tools like Semrush’s Authority Score reflect this boost, showing that cloud-hosted pages benefit from their association with Amazon’s domain.

If you were to start on a brand-new domain, your authority would be zero, requiring time and effort to build.

Hosting pages on Amazon S3 allows you to bypass this initial hurdle and gain immediate credibility.


Choosing Hosting Providers for Cloud Stacking

Three major cloud providers offer reliable options for cloud stacking:

  • Amazon S3: Known for strong domain authority and user-friendly setup, Amazon S3 is ideal for those starting in cloud stacking.
  • Microsoft Azure: This platform provides a robust infrastructure, trusted by many for its security and reliability.
  • Google Cloud: Hosting HTML pages here can be beneficial for SEO, given Google’s recognition as a trusted provider.

These platforms each offer a foundation of trust, which can enhance the credibility of your content.


Caution with Cloud Stacking

Two key factors can help you avoid potential pitfalls with cloud stacking:

  1. Avoid Over-Optimization: Using too many keywords or excessive backlinks can be counterproductive. Keep optimization natural and focused.
  2. Focus on Content Quality: Search engines favor well-researched, informative content that offers real value. Prioritize quality over quantity to maintain credibility.

High-quality content remains essential in cloud stacking, just as in any SEO strategy. Search engines recognize valuable content and reward it with higher rankings.


Cloud stacking SEO combines the power of cloud hosting with search visibility strategies. By hosting on Amazon S3, Microsoft Azure, or Google Cloud, you create a reliable network of content that strengthens your site’s authority. The scalability and reliability of these platforms support a consistent user experience, contributing to improved search performance.

Written by Lawrence Hitches

Posted 18 October 2024

Lawrence an SEO professional and the General Manager of Australia’s Largest SEO Agency – StudioHawk; he’s been working in search for eight years, having started working with Bing Search to improve their algorithm. Then, jumping over to working on small, medium, and enterprise businesses with SEO tactics to reach more customers on search engines such as Google, he’s won the Young Search Professional of the Year from the Semrush Awards and Best Large SEO Agency at the Global Search Awards.

He’s now focused on educating those who want to learn about SEO with the techniques and tips he’s learned from experience and continuing to learn new tactics as search evolves.