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How to Do an SEO Audit

22 min read

Why Perform an SEO Audit? A Search Engine Optimization Audit, by diving deep into the website’s architecture, content quality, and...

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On-Page SEO: Beginner’s Guide to On-Page SEO

20 min read

On-page SEO is optimizing a webpage for search engines and users. Search engines like Google analyze the page’s content to...

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What is the Search Generative Experience?

9 min read

SGE utilizes generative AI technology to optimize and simplify the search process. Instead of searching multiple webpages for information, it...

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What is Generative Engine Optimization (GEO)?

4 min read

What is generative engine optimization? GEO focuses on optimizing content to improve its chances of being recognized and displayed by...

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Traditional PR vs Digital PR: What’s the Difference?

7 min read

Here are the key differences between Traditional PR vs Digital PR: Traditional PR targets media relations and print media to...

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How to Write Meta Descriptions for SEO

10 min read

Let’s talk about meta descriptions and their role in SEO. A meta description is like a mini-advertisement for your webpage....

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How to Do Keyword Research for SEO

28 min read

Why is keyword research important? If no one searches for a published page’s topic, it won’t get any organic search...

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What Is Semantic SEO?

13 min read

To use an analogy, they are akin to the spices in a recipe ️ Just as spices enhance the flavor...

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Why Is Having Duplicate Content an Issue for SEO

4 min read

What Is Duplicated Content? Duplicated content refers to blocks of content within or across domains that are either identical or...

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How to Win Low Hanging Fruit Keywords

7 min read

What are low-hanging fruit keywords? Low-hanging fruit keywords refer to terms on the cusp of ranking high, often found on...

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