Lawrence Hitches

Lawrence an SEO professional and the General Manager of Australia’s Largest SEO Agency – StudioHawk; he’s been working in search for eight years, having started working with Bing Search to improve their algorithm. Then, jumping over to working on small, medium, and enterprise businesses with SEO tactics to reach more customers on search engines such as Google, he’s won the Young Search Professional of the Year from the Semrush Awards and Best Large SEO Agency at the Global Search Awards. He’s now focused on educating those who want to learn about SEO with the techniques and tips he’s learned from experience and continuing to learn new tactics as search evolves.

What is the Indexability of a Website? 

7 min read

Did you know that Google only reads and ranks a tiny fraction of the web? It’s true—around 0.03% of pages...

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SEO Page Titles That Drive Clicks and Improve Rankings

7 min read

Think of your page titles like mini billboards on a highway – they’re what people see first, and they need...

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How to Earn Featured Snippets in Google’s Search Results

8 min read

What’s one of the most common SEO mistakes today? Ignoring featured snippets because they seem tough to capture. We understand—winning...

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How to Rank in AI Overviews ( Formerly Search Generative Experience)

14 min read

To rank in Google’s AI Overviews, focus on answering your audience’s key questions with clear, concise content to gain rankings...

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The Top SEO Ranking Factors You Need to Know for 2025

9 min read

Let’s be honest – SEO never stops moving. As we move through 2024, knowing what makes your website stand out...

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A Guide to Redirect Types in SEO

9 min read

All websites eventually have to migrate – its part of the natural lifecycle of a website. And with those migrations...

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Why SEO Experience Matters (Honest Guide)

10 min read

Imagine you’re hiking a new trail. Would you rather go it alone and get lost and take wrong turns and...

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A Complete Guide to URL-Level Robots Directives for SEO

11 min read

Would you believe that the secret to better search visibility isn’t just about creating great content – but about telling...

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How to Use Review Schema

12 min read

Would you believe that the secret to standing out in search results isn’t just about great content — but how...

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How to Rank in SearchGPT

12 min read

With SearchGPT shaking up how we find information online. This AI-driven search function from OpenAI doesn’t just mimic traditional search...

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