Lawrence Hitches

Lawrence an SEO professional and the General Manager of Australia’s Largest SEO Agency – StudioHawk; he’s been working in search for eight years, having started working with Bing Search to improve their algorithm. Then, jumping over to working on small, medium, and enterprise businesses with SEO tactics to reach more customers on search engines such as Google, he’s won the Young Search Professional of the Year from the Semrush Awards and Best Large SEO Agency at the Global Search Awards. He’s now focused on educating those who want to learn about SEO with the techniques and tips he’s learned from experience and continuing to learn new tactics as search evolves.

ChatGPT Optimization (A No-Nonsense Guide)

5 min read

Optimising your website for ChatGPT and other AI-driven search tools is becoming increasingly important as these technologies reshape how users...

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Developing an Enterprise SEO Strategy

6 min read

The Importance of Enterprise SEO for High-Volume Websites With 53% of all site traffic coming from organic search, SEO plays...

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Is SEO a Good Career?

8 min read

Is SEO a Good Career for the Future? If you’ve been reading the news lately, it seems like everyone is...

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What is Dwell Time?

9 min read

Here’s a scary stat: 55% of visitors spend less than 15 seconds on a page. If you have a business...

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How to Pump Your Organic CTR

10 min read

So, what’s the difference between high-performing SEO campaigns and the rest? It’s not just about rankings anymore – it’s about...

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UX and SEO: Striking Balance for Rankings

12 min read

SEO and UX are both essential in shaping a successful website. While SEO boosts a site’s visibility in search results,...

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How to Perform A Content Audit

8 min read

If you’re not regularly checking up on your content, you may be missing opportunities for growth. Search engines constantly update,...

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Keyword Difficulty and Choosing the Right Keywords

6 min read

Most businesses know the value of targeting keywords but often waste valuable resources chasing terms that are too competitive. Many...

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Top 10 SEO Metrics to Track

8 min read

When it comes to SEO, tracking the right metrics gives you a clear view of what’s working and what needs...

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How to Optimize for SERP Features and Boost Organic Visibility

8 min read

Aiming for the top spot in Google used to mean you were winning in SEO. But today’s search results page...

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