SEO Articles

Expert Insights, Proven Strategies, and Practical Tips and Tricks from an Award-Winning SEO Consultant

International SEO Checklist

16 min read

Quick International SEO Checklist Here’s a streamlined checklist to help you nail your international SEO: Want the full scoop? Keep...

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URL Redirection Explained: How Do URL Redirects Work?

7 min read

What Exactly is URL Redirection? In simple terms, URL redirection (or forwarding) occurs when you automatically move from one web...

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Different Types of Links (Internal, External, and Backlinks)

11 min read

The Different Types of Links for SEO In total, there are three primary types of links for SEO: All types...

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Pagination SEO: Definition, Benefits, and Best Practices

9 min read

As your website gets bigger, pagination SEO creeps up more in conversation.  And it’s understandable. A good pagination strategy can...

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SEO Authority: What is it and Why Does it Matter?

9 min read

What is SEO Authority  SEO authority refers to a website’s or specific page’s strength or credibility. A high SEO authority...

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What is a robots.txt file?

13 min read

A robots.txt file is a straightforward text document in your website’s root directory. Following the robot exclusion standard, it instructs...

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The Stages of Search Engine Crawling

14 min read

Crawling is the initial step in a search engine finding your website’s content. Without crawling, your site won’t be indexed...

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A Simple Guide to Search Engine Indexing

14 min read

Introduction to Search Engine Indexing Search engine indexing involves a complex relationship between your website and a search engine like...

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The Basics of How Search Engines Work

9 min read

The TL;DR Introduction to Search Engines What is a Search Engine? A search engine is software that searches a database...

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The Ultimate Guide to Local SEO

21 min read

TLDR on Local SEO Local SEO enhances your business’s visibility in specific geographic search results. It includes typical SEO techniques—content,...

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How to Do an SEO Audit

22 min read

Why Perform an SEO Audit? A Search Engine Optimization Audit, by diving deep into the website’s architecture, content quality, and...

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On-Page SEO: Beginner’s Guide to On-Page SEO

20 min read

On-page SEO is optimizing a webpage for search engines and users. Search engines like Google analyze the page’s content to...

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