AI SEO Consultant · Melbourne

When your buyers ask AI who to trust, your brand should be the answer.

Lawrence Hitches, AI SEO consultant and Chief of Staff at StudioHawk. We've been named Australia's best SEO agency seven times, won 45+ industry awards, and driven billions in revenue for the brands we work with. Work with me and you get that engine behind every recommendation.

Lawrence Hitches speaking at eCommerce Growth Summit

Brands whose SEO was built by the agency I run

Officeworks QuickBooks Kogan NBN Kathmandu Bondi Sands New Balance Petstock The Good Guys City Beach Weber Semrush Employment Hero Koala Living Ryobi HubSpot MoneyMe AJE Brand Collective Shiels Meat and Wine Co Kip and Co CivilMart PEXA Officeworks QuickBooks Kogan NBN Kathmandu Bondi Sands New Balance Petstock The Good Guys City Beach Weber Semrush Employment Hero Koala Living Ryobi HubSpot MoneyMe AJE Brand Collective Shiels Meat and Wine Co Kip and Co CivilMart PEXA
What I Do

Consultant access. Agency depth. Both, together.

Most businesses choose between a consultant (one brain, direct access) or an agency (a full team, filtered through account managers). Working with me gives you both.

My focus is AI search visibility: making sure your brand gets cited by ChatGPT, Perplexity, Google AI Overviews, and Copilot alongside traditional Google rankings.

Recognition

Built the most awarded SEO agency in Australia

45 industry awards. Here are the highlights from the agency I built and run.

2021

Young Search Professional of the Year

Semrush Search Awards

2019, 2023

Best Marketing Agency

Semrush Search Awards (won twice)

2022, 2026

Best Large SEO Agency APAC

APAC Search Awards (4x winner)

2021

Best Global Large SEO Agency

Global Search Awards

2025

Best Large Agency of the Year

Global Agency Awards

2026

Best Use of Data (Own SEO)

APAC Search Awards

View full awards history →

By the Numbers

The numbers behind the agency

45+ Industry awards
2,000+ Campaigns managed
120+ Team members
Best Large SEO Agency APAC

Read the StudioHawk story →

Client Feedback

What clients say

Feedback from campaigns delivered by the team I built at StudioHawk.

Wasif Kasim SEO Partner

★★★★★

"I honestly can't put into words how awesome the experience has been working with StudioHawk. I feel like they have earned it for all the bullets they have helped us dodge."

Madhu Malhotra
Officeworks
★★★★★

"Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen."

Mathew Walker
Petstock
★★★★★

"The Studiohawk team are experts in the field. Down to earth, easy to deal with and get things done."

Marco Rocha
Weber
★★★★★

"We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition."

Rhyanna Cardillo
Aje and AJE Athletics
★★★★★

"You guys worked and worked seriously hard to get us answers to complex problems."

Omar Ahmed
HealthEngine
★★★★★

"The StudioHawk team have been trusted partners of ours over the last 2 years."

Chris Kirton
RYOBI

4.9 stars from 240+ Google reviews

Recent articles

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Articles SEO June 25, 2026

Google Search Algorithm Patents Cheatsheet

The Google patents most useful to SEOs cluster into five groups: the foundational classics (PageRank US6285999B1, Reasonable Surfer US8117209B1, Site Quality..

5 min read
Articles SEO June 24, 2026

How I Ranked for AI SEO Consultant Melbourne in AI Overviews, ChatGPT, Gemini, and Claude

In June 2026 my site started getting cited for "AI SEO consultant Melbourne" across every surface at once: Google AI Overviews, the classic 10 blue links,..

4 min read
Articles SEO June 21, 2026

Claude SEO Skills 101: Master Claude for SEO and Execution

Claude skills are reusable AI workflows you build once and run forever. For SEO, this means you can create a skill that audits a page, another that writes..

7 min read
Articles SEO June 21, 2026

Claude for SEO Cheatsheet

Claude is strongest for long-form content, large technical audits, and clean JSON-LD schema. Use Opus-class models for deep audits and strategy, Sonnet for..

3 min read
Articles SEO June 21, 2026

Claude SEO Skills: The Complete System (Tools, Pillars, Execution)

Claude SEO skills turn a repeatable SEO process into a single command you run on any page. This is the full system we run at StudioHawk across more than 1,000..

4 min read
Articles SEO June 19, 2026

AI Model Cheatsheet: Cutoffs, Web Access and Citations

A quick reference to the major AI models in 2026: whether each browses the live web, how each cites sources, and which index it grounds in. For SEO the split..

2 min read
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Ready to get started?

Whether you need an AI search audit, a technical SEO overhaul, or a full organic growth strategy, let's talk. First consultation is free.

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