I'm Lawrence, your friendly SEO professional nerd.
I help businesses grow through Search, across both traditional SEO and modern AI-powered engines like ChatGPT.
If your site isn’t showing up in AI search results, you’re already falling behind.
Grow your business with Search strategies that actually work, built for Google and AI.
Looking for an SEO Consultant in Australia?
With 10 years of experience, I’ve helped businesses crush it on Google, boosted Bing rankings, and worked with legends like New Balance and The Good Guys through StudioHawk
Along the way, we’ve stacked up awards, including Best Marketing Agency at the Semrush Awards (2019 and 2023) and Best Large SEO Agency at the Global (2021) and APAC Search Awards (2022, 2023, 2024)
Personally I was awarded Young Search Professional of the Year by the Semrush Awards 2021 too!
I consistently deliver unmatched digital solutions, with clients praising my dedication to excellence.
I’m proud to be trusted by top industry leaders who rely on my expertise for outstanding results.
How Modern Search Works (SEO & AI)
Search is evolving.
It now includes more than just Google.
Users are turning to AI-powered tools like ChatGPT, Bing Copilot, and Perplexity.
I help you show up across all of them.
So whether someone types a query into Google or asks ChatGPT, your content can be the answer.
📘 Learn How ChatGPT Results
A breakdown of how AI search engines work and how you can get cited.
📗 Learn How SEO Works
The fundamentals of search engine optimisation and how to rank where it matters.
